MedPRO 360 Sessions - 2018

These short video clips from the 2018 MedPRO 360 event provide an excellent example of this outstanding program held Saturday, March 3rd, 2018 in Atlanta.

SECO University Members can view full-length versions using the buttons below each video.

Storybrand – Donald Miller

When it comes to discussing their businesses, many people are so close to their products or services they do not know where to start. Donald Miller — the CEO of StoryBrand and a New York Times Bestselling author of three books — knows how hard it is to communicate clearly and has helped hundreds of businesses clarify their messaging so your website starts working for you, your team members are converted into a sales force, and your patients speak a viral message that spreads.

Design and the Medical Office – Vern Yip

Learn how the design of your office can impact patient’s experience and improve your bottom line with HGTV Design Star judge and award-winning architectural and interior designer who gained national acclaim for his expertise in his private design practice and on primetime television.

Miller and Yip Q&A

Full-length Video

Donald Miller and Vern Yip join SECO's Ted McElroy, OD for a short question and answer session.

Protecting Your Cyber Data – Marc Haskelson

IT security has been a top priority for as long as we have had computers, but the methods for securing digital assets have changed as the use of technology has evolved to drive businesses’ value not simply support practice operations. Cloud and mobile solutions have extended organizations’ boundaries well past what were once secure perimeters. As a result, systems and data have never been more valuable or at risk of attack. What’s more, the threats are changing daily, making the evaluation and purchase of IT security solutions a complicated and challenging endeavor. Join me for a practical understanding session about cybersecurity.

Delivering Happiness – Jenn Lim

Experience the story of Zappos and Delivering Happiness from co-creator Jenn Lim. A consultant with Zappos from its start-up days, she created the Zappos Culture Book, an embodiment of how companies can use happiness as a business model to increase productivity and profitability. Jenn will share the story of CEO Tony Hsieh and how Zappos became the thriving example of culture as a brand with its ‘happiness as a business model,’ then follow the story with takeaways, tips and techniques on how companies with a higher sense of purpose outperform others.